From Looking Digital to Being Digital: The Impact of Technology on the Future of Work About the authors Acknowledgments The authors would like to thank the following people for their Robert J. Thomas, managing director Sponsors insights and assistance: of the Accenture Institute for High Shawn Collinson John McGagh; Preston Chiaro; Mary Performance, is the author of Crucibles Paul Daugherty “Missy” Cummings; Wanda Orlikowski; of Leadership (Harvard Business Press, Matthew Reilly Mark Little; Bill Ruh; Arvind Agnihotri; 2008) and What Machines Can’t Do Yaarit Silverstone Erick Glazer; Evren Eryurek; Israel (Univ. of California Press, 1994). Alguindigue; Brandon Harvey; Bob Suh; [email protected] Supporting authors Bruno Gouraud; Steve Holland; Joe A special thanks to Masoud Loghmani Howard; David Schwartz; Ari Gesher; Alex Kass, a senior research manager, Charlene Tsang Andrew Stevens; Peter Cheese; Ana currently leads the Digital Workforce Richard Amico Dutra; April LaCroix; Kelly Dempski; Mark Innovation Initiative in Accenture Ryan Coffey McDonald; Sanjay Dawar; Robin Murdoch; Technology Labs. Siddhanth Munukutla John Lichtenstein; Rachel Bartels; Khayyam [email protected] Jahangir; Deepak Phatak; Ankit Mehta, Reviewers Florin Rotar; Meena Vembusubramanian; Ladan Davarzani is a research Jeanne Harris Myriam Curet; John DelSanto; John Hindle; fellow with the Accenture Institute David Light Tom Heatherington; Jeff Elton; Andreas for High Performance. Baier; Jim Golden; Susan Mann; Bruno [email protected] Berthon; Raghunath Krishnagiri; Michael Ebels; Jordi Roca; Philippe Guittat 41 | Accenture | Copyright 2014 Accenture. All rights reserved. ©