From Looking Digital to Being Digital: The Impact of Technology on the Future of Work The second approach is more novel. Small, reimagines the design process as a way to flexible robots interact with human workers surface design options and risks earlier than by sensing and adapting to their shared traditional processes do. We use the term environment in real time. The two can learn “experiment-driven design” to describe a from each other and together create a family of approaches that includes iterative division of labor that captures the cognitive design, iterative development, rapid power and creativity of human beings and prototyping, or rapid iteration. the physical dexterity and endurance of 13 machines. Two impacts of experiment-driven design are paramount. First, the work of design can be much more fluid, iterative and Experiment-driven design discovery-oriented (leading to a much more intensive use of data generated by Using digital technology to dramatically increasingly sophisticated experiments). increase the speed and flexibility of design And, second, the design of work can be processes (while at the same timing changed immediately and dramatically. reducing design risk) represents more than With flexible tools and software, it is just the pursuit of digital efficiencies. It also possible to imagine greater improvisation reimagines the design process as a way to occurring in even the most capital intensive surface design options and risks earlier than and regimented work settings. traditional processes do. We use the term “experiment-driven design” to describe a family of approaches that includes iterative design, iterative development, rapid prototyping, or rapid iteration. Using digital technology to dramatically increase the speed and flexibility of design processes (while at the same time reducing design risk) represents more than just the pursuit of digital efficiencies. It also 21 | Accenture | Copyright 2014 Accenture. All rights reserved. ©